Basketball changes lives. But today, too many kids are walking away from the sport. Five months of research across two continents revealed why—and how we can change it.

What’s Inside

  • The real lessons basketball teaches (and why they matter more than ever)
  • An unfiltered look at youth basketball in the United States and the Balkans
  • Real insights from players, parents, and coaches who've seen it all
  • The Total Hoops Approach, a blueprint to flip the script on how kids experience the game

"Basketball has meant everything to me since I was a kid. It taught me about teamwork, perseverance, and joy. Every child deserves that opportunity. This report is our first step in making sure they get it."

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Additional Resources

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A practical guide for coaches and parents to implement research-backed principles that create better players and better people. From embracing mess and joy to preparing players for life beyond the court.

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Youth Sports Council

We're assembling a powerhouse council of sports legends and visionaries to transform youth basketball development and create a future where every young athlete thrives.

Stephen Curry

Stephen Curry

@stephencurry30

Dirk Nowitzki

Dirk Nowitzki

@swish41

Sabrina Ionescu

Sabrina Ionescu

@sabrina_i

Tracy Mcgrady

Tracy Mcgrady

@TMacFoundation

Pau Gasol

Pau Gasol

@paugasol

Bill Duffy

Bill Duffy

@billduffy

Igor Kokoškov

Igor Kokoškov

@igor-kokoskov

Grant Hill

Grant Hill

@realgranthill

Steve Nash

Steve Nash

@stevenash